True Craft Coatings

Built on Detail, Driven by Craft

Jose Morales picked up his first roll of tape at sixteen, doing prep work for a painting company during summer breaks. By eighteen he had started his own painting business — and never looked back. Over the years he pushed into tile, trim, drywall, and full remodels, always chasing the next skill that would challenge him.

That search led him to venetian plaster and luxury wall finishes — a craft where a single misstep ruins the entire surface. It's the kind of work most contractors won't touch, and that's exactly why Jose loves it. Today he specializes in venetian plaster, lime wash, roman clay, micro cement, and other high-end finishes that turn ordinary walls into statement pieces.

Every project starts with a conversation. Jose creates four or five custom sample boards — including finishes you haven't thought of yet — then visits your space to see how the light hits your walls before a single trowel touches them. No two projects look alike, and that's the point.

Jose applying venetian plaster to a wall

What Sets Us Apart

Obsessive Detail

Jose once spent 18 hours matching 600 nail holes on white oak cabinets — the general contractor could only find two. That's the standard every project is held to.

Custom Samples, Every Time

You'll see four or five hand-made sample boards before work begins — including finishes you hadn't considered. We factor in your lighting, sun exposure, and space so there are no surprises.

Full Craft, One Person

Jose handles everything from level-five drywall prep to the final burnished coat. No handoffs, no subcontractors — just one craftsman who owns every layer of the finished wall.

Our Process

1

Share Your Vision

Send a reference photo or describe what you're after. Jose will give you a rough estimate and start planning your samples.

2

Custom Samples

Jose creates four or five hand-made sample boards — including options you haven't considered — so you can see and feel the finish before committing.

3

Space Assessment

An in-person visit to check your lighting, sun exposure, windows, and wall condition. This is where colors and wax tones get dialed in.

4

Prep & Apply

Walls are brought to a level-five finish — smooth as glass — then each layer of plaster is hand-applied and burnished.

5

Reveal

Your transformed space, sealed and ready to enjoy for decades.

What Our Clients Say

Venetian Plaster

Jose's team transformed our living room with venetian plaster that looks like it belongs in a luxury Italian villa. The detail and craftsmanship are extraordinary. We get compliments from every single guest.

Sarah M.

Park City, UT

Roman Clay

The tadelakt shower they installed is absolutely stunning. After three years it still looks as beautiful as the day they finished. Natural, warm, and completely waterproof. We would hire them again without hesitation.

David & Rachel T.

Draper, UT

Limewash

We wanted a limewash finish for our new home and Jose's team nailed it perfectly. They matched the color to a reference photo we had saved for years. Incredibly professional from start to finish.

Jennifer K.

Sandy, UT

Let's Work Together

Book a free consultation and let's bring your vision to life.